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SEO Course in Roorkee

Learn SEO with one of the best training institute based in Roorkee. Learn advance tactics to outrank any website.

Explore SEO Course

Duration - 45 Days | Classroom Training

11+ Years Experienced Trainer  
100% Placement Support  
Maximum Modules Minimum Fees  
Individual focus & 1-On-1 Mentoring  
Project-Based Learning and Practicals  
Softwares & Tools Absolutely Free! 
3+ Real Client Projects & Many Certifications  

What is SEO?

SEO stands for Search Engine Optimization , which refers to the practice of optimizing a website or webpage to improve its visibility and ranking on search engines like Google . This involves utilizing a variety of techniques and strategies, such as optimizing content with relevant keywords, improving website structure and user experience, building quality backlinks, and more. The ultimate goal of SEO is to increase traffic to a website through organic search engine results, and it is a crucial element of digital marketing.

What will you learn in Search Engine Optimization (SEO)?

Local SEO is a specific type of SEO that focuses on optimizing a business's online presence and website to improve its visibility in local search results. Local SEO involves a range of techniques and strategies, such as including location-specific keywords in content, optimizing your Google My Business listing, building local citations, encouraging online reviews, using social media, and optimizing for mobile. By following these tips, businesses can improve their visibility in local search results and attract more local customers, which is particularly important for small businesses that rely on local customers for revenue.

Nationwide SEO, also known as national search engine optimization, involves optimizing a website and online presence to improve visibility and rankings in search results across an entire country. This is particularly important for businesses that serve customers across the country and want to expand their online reach. If you want to promote your brand nationwide through SEO, there are several key steps you can follow. These include conducting keyword research to identify relevant nationwide keywords and phrases, optimizing your website for a national search, building high-quality backlinks from authoritative sources, creating high-quality content that promotes your brand nationally, optimizing for local search, and monitoring and analyzing your results using tools like Google Analytics and Google Search Console. By following these steps, you can improve your visibility and rankings in search results across an entire country and help your business grow.

International SEO, or worldwide search engine optimization, involves optimizing a website and online presence to improve visibility and rankings in search results across the globe. This is particularly important for businesses with global customers that want to expand their online reach to increase sales of their products or services. To get worldwide sales for a product through SEO, there are several key steps you can follow. These include conducting keyword research to identify relevant international keywords and phrases, optimizing your website for international search, building high-quality backlinks from authoritative sources, creating localized content, optimizing for local search, and monitoring and analyzing your results using tools like Google Analytics and Google Search Console. By following these steps, you can improve your visibility and rankings in search results across the globe and help grow your business internationally.

SEO Course Module

Being a best SEO training institute, its our responsibility to provide most advanced SEO training to all our students.

What is a search engine?  
How search engines works?  
What Is SEO?  
What is the need of SEO  
History Of SEO  
How SEO Works  
What is Googlebot (Google Crawler)  
Types Of SEO technique  
What Is Google’s SEO Algorithm updates?  
How to create planning and strategies for SEO  
What is SEO tools and why we need it?  

What Is Technical SEO  
Technical SEO Ranking factors  
Type of meta tags and their effect on SEO  
Site architecture Optimization  
Breadcrumbs  
Permalinks optimization  
Canonicalization  
What Is Robots.txt File & How to create it  
Setup of CDN  
Installation of SSL  
How to Improve Website Performance & Speed using Plugin  
How to perform the Page Speed Test  
XML and HTML sitemap creation and optimization  
How to Add and verify a website in Google Console  
Google Analytics setup and monitoring  

What Is Keyword  
The impotence of Keyword Research?  
Different types of keywords  
How to do Analysis of keywords using Free & Paid Tools  
How to find easy to rank keywords related to your website and business  
How to do Analysis of Keyword Using Chrome Extension  
How to find the Ranking Keyword Of competitor  
Selecting the right keywords for the project  
How to Know Top ranking Keywords of your sites  
How to Find hidden ranking keywords of your website  
What Is LSI Keywords : Easy Strategies To find LSI Keywords  

Content Research  
Content Structure  
Content Planning With Keywords  

What is On-Page SEO?  
On-page SEO checklist  
Title Optimization  
Content optimization  
Header Tags Optimization  
Meta Description optimization  
Image optimization  
Internal links  
Outbound links  
Schema Markup  

On page Vs. Off-Page Optimization  
Introduction to Back Links: Why is it important for SEO?  
What is Anchor text and why it is important in link building  
When you should start creating backlinks  
Some proven ways to get backlinks organically  
Easy Method to generate high-quality Do-follow backlinks  
Social media submission  

What falls under Negative SEO  
Avoid duplicate content on your website  
What is Black hat SEO?  
Some deadly Mistake that is done by website owners  
Some bad practice you should never do on the website  
Common Negative SEO practiced by your competitor  
What step should you take to defend against negative SEO  

What is local SEO and why is it important  
Important Local SEO factors  
Setup of Google My Business (GMB)  
How to optimize GMB Listing  
Important elements you must optimize on GMB listing  
Citations: What is citation & Benefits of citations in Local SEO  

Video Optimization  
Title Optimization  
Description Optimization  
Thumbnail Optimization  
How to Increase YouTube Subscribers Organically  

How to make SEO Strategy from Google Search Console & Google Analytics?  
How to maintain the position of existing ranking keywords  
How to keep Eyes On Competitor Ranking Keywords  

Google Analytics Certification  
Google Ads Certification  

Jobs Opportunities After SEO Course

There are several companies in Roorkee that may have SEO job opportunities, including digital marketing agencies like Sarojson DIgital, e-commerce companies, and startups. You can search for job openings on popular job portals like Naukri, Indeed, and LinkedIn, or reach out to local businesses directly to inquire about job openings. Completing a SEO course can help you gain the skills and knowledge needed to succeed in these roles and stand out from other job applicants.


Why choose SEO as a Career?

In today's digital era, industries across the board have been transformed thanks to the proliferation of digital technologies, especially in the realm of digital marketing. One area that has seen tremendous growth in recent years is search engine optimization (SEO), which plays a crucial role in the field of digital marketing.
Another advantage of working in SEO is that the industry is constantly evolving, with new technologies, platforms, and strategies emerging all the time. This means that as a SEO professional, you will always be learning and adapting to new challenges, making the work more interesting and dynamic.

Careers that are available to those versed in SEO may include :
Advertising, Promotions, and Marketing Managers  
Search Marketing Specialists  
Market Research Analysts and Specialists  

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