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Google Ads & Pay Per Click PPC Course in Roorkee

For candidates that want to make career in a paid marketing.

Google Ads Course

Duration - 60 Days | Classroom Training

11+ Years Experienced Trainer 
100% Placement Support  
Maximum Modules Minimum Fees 
Individual focus & 1-On-1 Mentoring  
Project-Based Learning and Practicals 
Softwares & Tools Absolutely Free! 
3+ Real Client Projects & Google Ads Certifications  

What is PPC?

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. It is a very powerful tool for advertising your business or product online. There are many resources available to help you learn how to use Google Ads effectively, whether you're a beginner or a more experienced user. We can help you master the finer points of Google Ads and make the most of its powerful features. Whether you're looking to drive sales, generate leads, or increase brand awareness, Google Ads can help you achieve your marketing goals and reach a wider audience than ever before.

What will you learn in PPC (Google Ads)?

Search ads are a type of online advertising that appears in search engine results pages (SERPs) when a user searches for a particular keyword or phrase. These ads are typically displayed at the top or bottom of the search results and are marked with the word "Ad" or "Sponsored".

Google Shopping Ads is an advertising format that allows businesses to display their products on Google's search results pages. These ads showcase product images, prices, and relevant information, making it easy for users to browse and compare products from different retailers. By optimizing your product feed and bidding strategy, you can increase your visibility and drive more traffic and sales to your website.

YouTube Ads are a type of online advertising that allows businesses to display their ads to users on the YouTube platform. These ads can be displayed in different formats, including video ads, display ads, and overlay ads, and can target users based on demographics, interests, and behavior.

PPC Course Module

Being a best PPC training institute, its our responsibility to provide most advanced PPC training to all our students.

Creating a Google Ads Account  
Apply and get RS 20000 Ad Credit from Google  

Search campaigns  
Display campaigns  
Video ad campaigns  
Shopping campaigns  
App campaigns  

Account level  
Campaigns level  
Ad groups level  
Ads Set level  

What are Keyword Match Types?  
Diving Deep in to Keyword Match Types  
Keyword Research Tools  
How to do Keyword Research  
How to Add Negative Keyword  
What is Quality Score and its Importance  
How to check the Quality Score of your Ad  
How to use Keyword Match types to get better results  

What are Ad Groups and why they are important ?  
Ingredients of a Good Search Ad  
Creating a Search Ad  

Getting Started With Display Ads  
Overview of Dashboard and UI  
Targeting Audience with Pin Mode  
Best Bid Strategy for Display Ads  
Setting up Daily Budget  
Defining the Audience for the Campaign  
Content Targeting for Display Ads  
Responsive Display Ads  
How to create Custom Display Ads without Hiring a Designer  
Smart Display Ad Campaign  

Getting Started with Youtube Ads  
Location and Language Targeting  
Frequency Capping, Ad Scheduling and Device Targeting  
Demographics and Audience Targeting  
Different types of Bidding Strategies for Youtube Ads  
Creating and Publishing Bumper Ads  
In-stream Ads on Youtube  
Video Discovery Ad  
Non-Skibbale in-stream ad  
Outsream Ads - how they work?  
Ad Sequence  

What is remarketing and how it works  
Deploying Tracking Code in your website  
Defining Audience for the campaign  
Creating a Remarketing Campaign  
Remarketing on Youtube  
Retargeting your Youtube Viewers on GDN  
Conversion Tracking  
Linking Google Ads Account with Google Analytics  
Creating Audience for Remarketing in Google Analytics  
Remarketing with Analytics Audience  
Remarketing with Google Tag Manager  
Conversion Tracking with Google Tag Manager  

Advanced Bidding Strategies For Search Ads  
Tips To Advertise on Display Network  

PPC Course Jobs Opportunities

There are several companies in Roorkee that may have PPC job opportunities, including digital marketing agencies like Sarojson DIgital Agency, e-commerce companies, and startups. You can search for job openings on popular job portals like Naukri, Indeed, and LinkedIn, or reach out to local businesses directly to inquire about job openings. Completing a PPC course can help you gain the skills and knowledge needed to succeed in these roles and stand out from other job applicants.

Benefits of learning PPC

PPC has evolved as a very versatile search engine marketing technique by the virtue of that fast and speedy results and large traffic volume is to explore for the targeted websites.

PPC is easily trackable and measurable  
You can get instant business with the PPC  
PPC performs well with other marketing channels  
After learning this PPC course you can easily target the audience  

Why choose PPC as a Career?

There are several reasons why you might consider a career in PPC advertising. Firstly, there is a high demand for PPC professionals, as more and more businesses are investing in online advertising to reach their target audience. This has created many job opportunities in the industry. Additionally, PPC professionals are well-compensated for their skills and expertise, with an average salary of around RS 3.2 lakh per annum in India.
Another advantage of working in PPC advertising is that the industry is constantly evolving, with new technologies, platforms, and strategies emerging all the time. This means that as a PPC professional, you will always be learning and adapting to new challenges, making the work more interesting and dynamic.

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